Hyundai has recently unveiled its strategic move with the inauguration of the Hyundai Motor Group Innovation Center Singapore (HMGICS), aimed at accelerating the realization of future mobility initiatives, with a particular emphasis on the metaverse.
Spanning 86,900 square meters, the center is positioned as a “smart urban mobility hub,” where automation takes center stage in the production of electric vehicles and in shaping customer interactions and experiences.
HMGICS will harness the synergy among people, robotics, and Artificial Intelligence (AI) technology, with more than 200 robots handling over 50% of tasks. This collaborative approach aims to streamline processes, from vehicle production to customer engagement.
The center is set to capitalize on the metaverse, creating a virtual space where employees can digitally simulate tasks while robots execute physical actions on the production line. This integration of virtual and physical realms is poised to enhance production speed and efficiency.
In addition, the metaverse will empower customers to embark on a virtual reality (VR) tour of the facility and customize their vehicles before making a purchase.
Hyundai’s foray into the metaverse echoes a broader trend within the automotive industry.
Earlier this year, Meta and BMW collaborated to explore the incorporation of augmented reality (AR) and virtual reality (VR) technologies into smart vehicles.
Renault, in the previous year, also introduced its Industrial Metaverse, concentrating on managing mass data and fostering connectivity across supply chain ecosystems.