He highlighted how the metaverse would be an important role in offering customers, particularly new generations, something never seen before.
This would imply shifting the consumer experience into a new digital experience: transforming the way companies communicate and connect with them and making it all, or almost all, virtual.
Bzeih focused on the future of mobility (which is Microsoft’s emphasis at CES this year) and how the metaverse and virtual reality may soon revolutionize the way people buy cars.
Personalization would be a key focus in the automobile industry. He envisions people going to a car showroom and personalizing their cars virtually, such as choosing colors, interiors, features, etc.
In that direction, Microsoft is making a big effort to gain a foothold in the automotive industry. One example is FIAT, which recently unveiled its metaverse car showroom based on Microsoft Azure, Microsoft’s public cloud platform.
Aside from offering a more customized experience for clients, Microsoft intends to work on developing sustainable, collaborative supply chains, using AI, and exploring software-driven and autonomous vehicles.
In all of those points, Microsoft seems to consider the metaverse as a key factor, as it is quickly showing its effectiveness in the automotive industry, on both the industrial and consumer-facing sides.