Piaggio, the Italian motor vehicle manufacturer, has submitted a trademark application for its Vespa brand, which primarily relates to the iconic scooter manufactured in 1946, signaling its ambitions to enter the metaverse and non-fungible token (NFT) space.
According to the application, which was filed with the USPTO on December 30, 2022, the company plans to provide:
- Virtual goods featuring two-wheeled, three-wheeled and four-wheeled vehicles, electrically powered scooters, electric push scooters, bodies for vehicles for use in online and virtual worlds;
- Digital items authenticated by NFTs for use in online virtual worlds;
- Downloadable computer software for creating, managing, sending, and exchanging digital collectibles and NFTs.
Micheal Kondoudis, a trademark attorney who specializes in Web3-related registrations, shared the news on Twitter.
With this application, Piaggio joins the growing list of vehicle manufacturers riding the Web3 wave. BMW recently unveiled its “i Vision Dee” metaverse car, while Fiat and Maruti Suzuki have already opened their metaverse car showrooms.