Fortnite has collaborated with the Coachella Valley Music and Arts Festival, a California-based annual music and arts event, to create a one-of-a-kind metaverse activation.
The “Coachella Island” experience allows guests to tour sites like the Art Park or participate in mini-games while listening to various songs by Coachella 2023 artist Porter Robinson.
Coachella Island also gives players tasks to complete, which are announced via the Coachella Discord Quest channel, in order to get unique in-game rewards like the Coachella Sunset Spray or the Cactus Eye Emoticon.
Users can also share screenshots of themselves having fun, dancing, or relaxing on Coachella Island using the #Fortography hashtag on Twitter or Reddit by April 18, with some of the top selections eligible to be displayed on Coachella Island.
Coachella Island will be available until April 28, 2023, five days after the end of the real-life festival.
This is not the first time Coachella has dabbled in Web3; last year, it released three NFT collections that included lifetime festival passes, digital collectibles redeemable for physical items, and more.
When it comes to Fortnite, the game is hosting many virtual activations, making it a pioneer in the Web3 space. Frank’s RedHot launched “The Floor is Flava” in the Fortnite metaverse in January, while Timex offered a new challenge on its own island in Fortnite Creative in late December, establishing itself as the “official timekeeper of the metaverse.”