Manchester City captain İlkay Gündoğan has teamed with OKX, a Seychelles-based cryptocurrency exchange, to develop a metaverse football learning experience.
The “Make Your Play” experience allows football fans to take part in a virtual masterclass and learn about tactical football and in-game decision-making processes from Gündoğan, who is well-known for his exceptional tactical football mind and passion for coaching.
Apart from avatar creation and customization, the experience includes crypto and NFT-related quests that users can solve in order to apply for a chance to win rewards like tickets to see Manchester City live at the Etihad Stadium next season.
OKX was named Manchester City’s official cryptocurrency exchange partner in March 2022, with the goal of “supercharging the fan experience” through a variety of content activations.
Manchester City has already undertaken initiatives to that end; last year, the English football club collaborated with PUMA to release an NFT drop to celebrate the tenth anniversary of its first Premier League triumph and the legendary ’93:20′ moment.
