This year, FIFA wants to leverage the power of Web3 to delight its fans ahead of the World Cup Qatar 2022, the 22nd World Cup competition.
In an effort to make the biggest football tournament in the world more interactive for fans, FIFA has announced a series of Web3 games that fans will be able to play throughout the tournament.
Among them is AI League, a four-on-four soccer game where AI-controlled characters play against one another. There is also Upland, the largest blockchain-based metaverse mapped to the real world, where players can buy and sell virtual properties.
In addition to Web3, Matchday and Phygtl will be released, both specifically tailored and dedicated to the FIFA World Cup Qatar 2022.
“…it’s certain that web 3.0 will have an important role to play, and this marks the start of our journey,” stated FIFA Chief Business Officer, Romy Gai.
As a matter of fact, FIFA has been quite active in Web3 this year. After filing a trademark application in July to enter the metaverse, it launched a soccer-themed digital collectibles platform in September, called FIFA+ Collect.