According to the trademark application, the company aims to provide virtual goods, including clothing, footwear, home decor, furniture, cosmetics, wallets, and much more, for use in virtual worlds.
DKNY also plans to provide NFTs, online retail store and marketplace services for virtual goods, and the provision of an interactive website for virtual reality game services.
Metaverse trademark attorney Michael Kondoudis announced the news earlier today via Twitter.
DKNY is coming to the Metaverse!— Mike Kondoudis (@KondoudisLaw) March 21, 2022
The company filed a trademark application signaling an intent to offer:
▶️NFTs and digital collectibles
▶️Virtual clothing, footwear, and home décor
▶️Retail store and marketplace services for virtual goods
# NFTs #Metaverse #Web3 pic.twitter.com/VBnd2bg8HB
DKNY is not the first fashion brand to state its intentions to enter the metaverse. Several fashion companies have filed trademark applications to jump into this new, exciting virtual world, including Hugo Boss, Tommy Hilfiger, Levi’s, Versace, Champion, among many others.