Darewise, a subsidiary of Animoca Brands and the creator of the NFT game Life Beyond, has formed a partnership with DFZ Labs, known for the NFT project Deadfellaz.
The collaboration aims to facilitate mutual support and the exchange of expertise within the Web3 industry, specifically focusing on gaming.
The Deadfellaz community, also referred to as the “Horde,” actively engages in streaming and content creation. They use animated rigged avatars, called Streamingfellaz, to showcase gameplay from platforms like Twitch and YouTube. Through the Darewise partnership, these avatars and content will now extend to feature Life Beyond offerings as well.
As part of the collaboration, Darewise has acquired three Deadfellaz PFP NFTs and 50 Packs of NFTs of an upcoming Deadfellaz trading card game. These assets will be used for community battles and engagement.
This announcement follows Darewise’s recent partnership with Honda to introduce innovative NFT-powered transportation elements in Life Beyond.
Animoca Brands, both independently and through its subsidiaries, is actively broadening its footprint in the Web3 industry, with a specific focus on the gaming sector. In the past week, the company collaborated with iCandy to launch “Snaky Cat,” an NFT game blending traditional gameplay with blockchain technology.
Animoca Brands has previously partnered with Chess.com and Magnus Carlsen for “Anichess,” a blockchain chess game. In November 2023, they announced a collaboration with Ubisoft to advance Mocaverse’s Web3 gaming initiatives, integrating Ubisoft’s game Champions Tactics Grimoria Chronicles.
The gaming industry is experiencing significant growth with the integration of Web technologies. Immutable and Endless Clouds recently collaborated to launch NFT-based battle games — Treeverse and Capsule Heroes — on Ethereum’s zkEVM.
The surge in Web3 gaming’s popularity is evident in the market projections. According to NASDAQ data, it has seen a substantial increase over the last three years and is anticipated to reach approximately $65.7 billion by 2027.