Chick-fil-A, one of the largest American fast food restaurant chains and the largest specializing in chicken sandwiches, has filed a trademark application for “CHICK-FIL-A,” “EAT MOR CHIKIN,” and its Chicken Logo expressing its intention to enter the metaverse and the world of non-fungible tokens (NFTs).
According to the trademark application, submitted to the U.S. Patent and Trademark Office, the company aims to provide:
- Virtual foods and beverage products;
- Non-fungible tokens (NFTs);
- Online retail services featuring virtual goods;
- Entertainment services, namely, providing online virtual restaurants in virtual environments;
- Online virtual restaurants wherein users can earn rewards points and virtual currency which may be used to purchase food and beverages.
The news was shared earlier today via Twitter by metaverse trademark attorney Michael Kondoudis.
Chick-Fil-A has filed trademark applications for— Mike Kondoudis (@KondoudisLaw) May 9, 2022
▶️ EAT MOR CHIKIN
▶️ Its Chicken Logo
Indicating plans for
✅ NFTs + NFT backed media
✅ Virtual foods + drinks + restaurants
✅ Stores with virtual food + goods#NFTs #Metaverse #Web3 @ChickfilANews pic.twitter.com/zbIx1QNfHN
In addition to Chick-fil-A, many other food companies have already taken steps to enter the metaverse.
Recently, Hooters, Taco Bell, KFC, Burger King, Panera Bread, McDonald’s, Wingstop, Panda Express, Tyson Foods, and others, have already filed trademark applications to express their intentions to enter the metaverse and provide NFTs.