Coty, the 1904 American-French international beauty brand, chose to focus on Web3 and enter the metaverse.
For the project, branded “Coty Campus,” the cosmetics company has collaborated with creative agency Polycount to create an internal virtual space for its 11,000 worldwide workers.
The virtual space, which will be released on the popular metaverse Spatial, will be used by Coty and its workers to attend 3D virtual classes that will teach and prepare them while exploring future innovation for Coty’s extensive portfolio of brands.
The Coty Campus will also provide interactive collaboration and co-creation solutions with features like text and voice chats, screen and file sharing, and customizable avatars. Collaboration will also be encouraged through a phygital rewards system based on item collection, place exploration, and quest completion.
The metaverse’s value is growing increasingly evident, beyond the boundaries of entertainment and games. Many businesses are joining it to find new ways to interact with and connect with younger generations, as well as to harness technologies to expand their product or service portfolios.
Clinique debuted “Clinique Lab,” a metaverse experience that lets clients learn about the brand’s rich history as well as renowned products, last month, while NYX Professional Makeup debuted GORJS, the world’s first DAO, and just released the first NFT collection, “Dream Vortex.”