After entering the metaverse with a virtual meta-pride parade, NYX Professional Makeup has now unveiled GORJS, the world’s first DAO (Decentralized Autonomous Organization) dedicated to promoting the growth of the 3D artist community and its changing approach to makeup in the metaverse.
GORJS will serve as a springboard for 3D designers from all around the industry, with the goal of encouraging community growth and creativity, as well as better digital makeup skills and, eventually, career success.
The DAO’s ultimate objective is to establish a new community of artists who are redefining beauty in the metaverse, as well as to lead the cultural debate around the brand values of diversity, inclusion, and accessibility.
NYX Professional Makeup has begun collaborating with some of the most dynamic artists in this sector, including @thisiscraves, @smeccea, and @curry tian, three of whose distinct interpretations of “beauty in the metaverse” are being unveiled at the annual Viva Technology conference in Paris.
NYX Professional Makeup will assist in the launch of the artists’ NFT drops within GORJS, furthering the development of the new DAO ecosystem. GORJS will then be open to new users, expanding the community.
GORJS’s unique concept is not only to empower the community through a tokenization mechanism that allows fans, established artists, and those still on the rise to influence the organization’s mission, but also to enable its members to define the future of beauty in virtually uncharted space, democratizing the ability to influence this territory in Web3.
To learn more about GORJS and join the waitlist, visit nyxcosmetics.com/GORJS
