After successfully launching non-fungible token (NFT) initiatives, Pepsi is now ready to embrace another component of the Web3 ecosystem: the metaverse.
Pepsi’s first metaverse digital experience is aimed at the Chinese market and is based on the “Play Pepsi Concept Store” WeChat mini-program — which is a “sub-application” within the WeChat ecosystem — and centered around music and social interaction.
When entering the space, visitors can choose among avatars, which features microphones for heads, echoing the “Pepsi Mic Drop” NFTs, Pepsi’s first NFT-related effort.
The Pepsi Metaverse incorporates multiple arenas where users may engage in various activities.
Visitors can view the digital collection “Smart New Realm” created by Pepsi and Shane Fu through a virtual screen in the “Shane Futuristic Visual Zone,” while the “Open to Win Another Bottle Gift Money Zone” allows users to use the real-world bottle cap to participate in prize redeem activities and complete the connection with the virtual world.
The Pepsi Metaverse also features a virtual dancefloor arena where users can meet, listen to music, and perform and show dancing moves, as well as a lounge bar space where they can digitally drink Pepsi.
As users explore the metaverse, they can collect Pepsi Zero Sugar coins, which will grow their point system; these points can be used to redeem IRL perks; for example, when reaching 20 points, users will have a chance to win a lottery and receive a Tencent Video VIP experience daily card or monthly card, or Pepsi merchandise such as branded t-shirts.
Pepsi will also launch a “Pepsi Co-Creation Hall” within its metaverse around the middle of May, a virtual space where content such as cross-border joint names, NFTs, and Pepsi items will be shown.
The debut of Pepsi’s metaverse is a brand’s attempt to connect with younger generations by providing them with a new social hub that leverages new technology and encourages them to pursue interests and express themselves freely.
