Automobile company Cupra has embraced Web3, announcing the launch of a metaverse experience.
In order to improve product discovery and exploration, as well as to enhance and build better relationships with customers, the brand has collaborated with the Metahype metaverse to design and launch a multipurpose metaverse experience dubbed “Cupra District.”
One of the experiences is a virtual space where buyers can design their own Cupra DarkRebel, a new electric sports car that is “the ultimate interpretation” of the brand’s concept. Users will be able to virtually view the automobile from any angle, both inside and out.
Users can “release” their customized design when they’ve finished customizing it. At that point, the website will automatically capture a video of the virtual car from various perspectives and effects and then provide a QR code so users can download and share it.
Cupra Hub, Cupra Plaza, Cupra Metahype City Garage, and Cupra Racing are other virtual spaces; the first three will be experiences aimed at socializing, engaging in challenges, and discovering the Cupra car models and lifestyle clothing collection, while the last will allow users to explore racing car models and test their driving skills in a gaming experience.
Many car companies are embracing Web3 in order to improve their offers and provide customers with a more personalized and emotional experience.
Maruti Suzuki unveiled ARENAVerse, a virtual car showroom where customers can explore vehicles and interact with sales staff, in December, and Fiat collaborated with Microsoft and Touchcast to launch its Metaverse Store, a virtual space where customers can explore, personalize, and buy the New 500 La Prima by Bocelli model, in the same month.
