Maruti Suzuki, an Indian vehicle manufacturer headquartered in New Delhi and founded in 1981, has unveiled its second metaverse initiative, ARENAVerse.
The virtual space is a virtual car showroom that allows visitors and potential buyers to explore the company’s vehicles in detail and connect with sales representatives.
The experience would enable the company to give a new, more immersive experience to clients, as well as a new approach to the car-buying process, making it more efficient and quick.
Although Suzuki describes ARENAVerse as a “redefined virtual showroom experience,” it is not the company’s first; earlier this year, it released NEXAVerse, a similar metaverse concept that allows customers to explore vehicles in 360° and which resulted in over 10,000 bookings for the Grand Vitara.
The automotive sector is increasingly embracing metaverse and Web3-related technology.
Fiat, an Italian automaker, teamed with Microsoft and Touchcast earlier this month to launch its first metaverse experience, a virtual car showroom showcasing Fiat’s flagship model, the New 500 La Prima by Bocelli.
Similarly, Aston Martin, Nissan, Lamborghini, and Porsche have established a Web3 presence through the launch of various non-fungible token (NFT) initiatives.
