Mattel, a multinational toy and entertainment company based in the United States, has unveiled the launch of its non-fungible token (NFT) marketplace.
The marketplace is available on Mattel Creations, an e-commerce and content site for adult toy collectors, and is built on the fast and environmentally friendly Flow blockchain.
The first collection to be released is Series 4 of the Hot Wheels NFT Garage, which includes some of the most well-known cars from across the world, including McLaren, Chevrolet, and Honda.
NFTs are available in packs of seven Hot Wheels NFTs- four basics, two epics, and one guaranteed rare car- for $25 each.
Buyers who get a Premium or Treasure Hunt NFT will be able to exchange it for a physical die-cast replica.
The collection will be available beginning on December 15.
Despite this being Mattel’s first direct initiative, the company has been quite active in Web3. Last month, it partnered with Boss Beauties to launch an NFT collection commemorating all 250 of Barbie’s diverse careers. Later, the toy company teamed up with Toekenz Collectibles, a family-focused and child-safe NFT platform, to release NFTs of some of its most recognizable brands and characters.
