In her 63 years of life, Barbie, the fashion doll manufactured by Mattel, Inc., has touched the hearts and minds of countless children worldwide.
Now, the Mattel-owned brand has chosen to innovate its dolls and allow consumers to recreate their best playing experiences.
To achieve this, Barbie has partnered with Boss Beauties, an NFT project that celebrates and empowers women.
The partnership resulted in an NFT collection that aims to commemorate all 250 of Barbie’s diverse careers, emphasizing the idea that a woman can be everything she wants.
In recognition of the 250 careers featured in the collection, Barbie and Boss Beauties will donate a total of $250,000.
“We’re beyond proud to partner with Barbie to continue inspiring girls everywhere to dream big, and to amplify women in this space and beyond,” tweeted Boss Beauties.
This is not the first time Barbie has explored the NFT space, nor is this the first collaboration with Boss Beauties. A collaboration between the two was announced in March, to bring Barbie to the blockchain through the issuance of several NFTs, each focusing on women’s empowerment.