American multinational entertainment and record label conglomerate Warner Music Group (WMG) has announced a partnership with POAP (short for Proof of Attendance Protocol), a leading web3 protocol.
POAPs are digital collectibles minted as NFTs to commemorate special moments. Kevin Gates, an Atlantic Records rapper, is set to include POAPs in his Khaza Tour, making one accessible to fans who attend his upcoming sold-out event at Red Rocks Amphitheatre on April 16th.
Collectors get certified digital proof that they attended an event or were a part of a certain experience by minting memories to the blockchain, while also linking them to a wide online community of like-minded people.
POAP holders may also be eligible for future benefits from the issuer, such as airdrops, raffles, special chat rooms, exclusive content, and more.
“Anytime we can give our extended family something new, special, organic, and sentimental, I’m with it,” said Gates. “This will be our first time performing at the Red Rocks Amphitheatre. Nervous, excited, but ready. It’s been a long time coming. Can’t wait for everyone to grab their POAPs so we can commemorate and remember this forever. It’s going to be a special night and we can’t wait to see everyone there! In Closing: I remain The Same. Forever: #TheBeloved.”