Retail giant Walmart has joined forces with the innovative Web3 creative studio, People of Crypto Lab (POClab), to introduce a new metaverse experience known as “Cultureverse.”
Dedicated to commemorating the 50th anniversary of Hip-Hop and celebrating the profound influence of black culture, Cultureverse offers a virtual space for users to delve into the origins, evolution, and societal impact of Hip-Hop through immersive gamified elements.
This ambitious project will see collaborations with renowned organizations like Rock the Bells, an annual hip-hop festival featuring a lineup of prominent alternative hip-hop artists. These partnerships will elevate the Cultureverse experience, enriching it with diverse and captivating content.
Scheduled for its grand debut next month, Cultureverse will be accessible via the Spatial metaverse platform, promising an engaging and interactive exploration of Hip-Hop culture.
Walmart’s involvement extends beyond sponsorship; the retail giant intends to leverage its Black & Unlimited platform within Cultureverse to empower Black creators, makers, and entrepreneurs. This initiative will involve tailored programming and exclusive collaborations to promote diversity and innovation within the metaverse.
This venture marks Walmart’s continued embrace of Web3 technology. Just recently, the company unveiled “Supercampus,” a metaverse experience tailored for the back-to-school season. This interactive journey allows users to personalize their avatars and navigate a virtual campus landscape.
Furthermore, in September 2022, Walmart made waves by announcing the launch of two metaverse experiences on Roblox: “Walmart Universe of Play” and “Walmart Land.”
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