Lufthansa, Europe’s second-largest airline, has introduced a unique loyalty program using non-fungible tokens (NFTs) to reward its passengers.
Named “Uptrip,” this initiative allows travelers flying with Lufthansa Group airlines — Lufthansa, Austrian Airlines, Swiss International Air Lines, and others — to collect digital trading cards.
These cards vary according to the trip and location, showcasing distinct cities, aircraft, and special editions such as “Fly on New Year’s Eve” and “Cross the North Pole.”
Participating passengers will be required to scan their boarding passes and then choose a pair of trading cards from the Uptrip app. As they progressively complete collections, they will be able to unlock various rewards.
The program encompasses over 10 collections that passengers can actively complete, each culminating in its own set of rewards. There will be more than 2,000 rewards on offer, including perks like Business Lounge Vouchers, 2,000 Award Miles, in-flight WiFi, and more.
The NFT trading cards are minted on the Polygon blockchain, a “layer two” scaling solution that operates alongside the Ethereum blockchain.
This program is aimed at fostering passenger engagement and enhancing loyalty over time. Lufthansa isn’t the first airline to tap into Web3 technology to boost customer engagement and loyalty.
In May, All Nippon Airways (ANA) and its subsidiary platform, ANA NEO, disclosed plans for an NFT marketplace featuring aviation-themed digital collectibles.
Back in March, Flybondi partnered with TravelX to transform flight tickets into NFTs, thereby augmenting flexibility, transparency, and security in the travel industry.
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