As part of this project, the magazine collaborated with Nadya Tolokonnikova (@nadyariot), a Russian musician, conceptual artist, and founding member of the feminist group Pussy Riot, and Ellen von Unwerth, a world-renowned German photographer.
The collection, dubbed “MATRIARCHY NOW,” features 11 NFTs that blend art and sexuality in order to promote inclusivity within the Web3 community.
NFTs are named after religious art operas and famous paintings, such as “Ascent of the Blessed,” a painting by Hieronymus Bosch made between 1505 and 1515, “The Temptation of St. Anthony,” a 1946 painting by Spanish surrealist artist Salvador Dalí, and “The Last Judgment,” a fresco by the Italian Renaissance painter Michelangelo covering the entire altar wall of the Sistine Chapel in Vatican City.
In an effort to emphasize the importance of the project, the main NFT of the collection, a 1/1 cover recreation of “MATRIARCHY NOW,” emblazoned with the Rolling Stone logo, will be auctioned off with the proceeds benefitting women’s reproductive rights. The auction winner will receive an official physical art print of the von Unwerth shot.
The “MATRIARCHY NOW” NFT collection will be available on the Coinbase NFT marketplace on January 11, 9:00 PM GMT+1.
This drop follows a February release in which Rolling Stone and Coinbase teamed with twelve of the crypto space’s most prominent digital artists to create an exclusive NFT collection.