The Absolut Company has filed a trademark application for “Malibu,” its world’s best-selling Caribbean rum, in order to join the metaverse and non-fungible token (NFT) space.
According to the application, which was filed with the USPTO on December 27, the company intends to offer:
- Virtual alcoholic and non-alcoholic beverages;
- Mobile application software and cloud-based solution for trading, storing, sending, receiving, and transmitting crypto-collectibles and NFTs;
- Stores for virtual goods;
- Virtual bars and/or restaurants featuring virtual food and beverages and actual home delivery.
Michael Kondoudis, a trademark attorney who specializes in Web3-related applications, tweeted the news earlier today.
The Absolut Company’s Malibu is not the first brand drink to register trademarks for Web3-related purposes. Last September, Moet and Jack Daniel’s also submitted trademark applications to enter the metaverse and NFT space.
Other beverage companies have made their NFT debut through BlockBar, an NFT marketplace for spirits and wine; among the labels are Monkey Shoulder, Ardbeg Fon Fid, Patrón Tequila, Glenfiddich, and others.