Nike has revealed the first airdrop from .SWOOSH, a newly formed metaverse lab that houses all the brand’s virtual fashion creations.
The airdrop — which will precede the launch of the Our Force 1 collection — will consist of the release of the “OF1 Poster” collection, a series of four one-of-a-kind virtual posters to commemorate participants in the first .SWOOSH contest.
The posters’ style is influenced by one of four Forces categories — Cultural, Heritage, Innovation, and Regional — for which the .SWOOSH community was encouraged to vote last November.
The collection will feature 106,453 OF1 Posters, with 6,453 recalling the numbers associated with letters spelling out “Nike” when using the T9 input method on mobile phones.
OF1 Posters will serve as mint passes enabling holders to get First Access to the Our Force 1 collection sale, which will happen on 5/8/23.
The .SWOOSH airdrop is taking place today, and it will be limited to the first contest participants, the .SWOOSH Session attendees, as well as members of Nike’s DEI (Diversity, Equity, and Inclusion) and SCI (Social Community and Impact) partnership organizations.
