The National Hockey League (NHL) officially launched its non-fungible token (NFT) platform today, concluding a 7-month beta testing phase.
Dubbed “NHL Breakaway,” the platform is designed for the release of NHL-themed digital collectibles on the Polygon blockchain, offering global access to fans.
In addition to digital collectibles, the platform introduces “The Trade Lounge,” allowing collectors to exchange NFTs. Users can also showcase their collections through public Breakaway profiles and engage in games to earn rewards, including real-life NHL experiences and exclusive packs.
This project, initiated in 2022, is a collaborative effort with the National Hockey League Players Association (NHLPA), the NHL Alumni Association, and NFT platform Sweet.
Having debuted in beta form in April 2022, the platform hosted the first NHL NFT drop in July, featuring highlights from top hockey players.
Breakaway marks another venture into Web3 for the NHL, following the League’s entry into the Roblox metaverse with the “NHL Blast” virtual experience in May.
The NHL is part of a broader trend among sports associations exploring Web3 technologies. In September, the NBA entered into a multi-year agreement with Sorare to create the first NFT-based fantasy basketball game.
Meanwhile, the National Football League (NFL) joined the Roblox metaverse, featuring a virtual concert and the Super NFL Tycoon game.