Mariah Carey, considered the “Queen of Christmas,” is bringing the festive season to one of Roblox’s most popular metaverse experiences, Livetopia.
The event, entitled “Mariah Carey’s Winter Wonderland,” will last the entire month of December and will include a holiday-themed treasure hunt, challenges, unique virtual item drops, a virtual store, and special virtual performances.
Mariah Carey’s virtual concert will include new and old hits, including the timeless “All I Want For Christmas Is You.” The virtual performances will run four days, beginning on December 21st at 7 p.m. EST and continuing on the 22nd, 23rd, and 24th at 7 p.m. EST.
“Christmas is my absolute favorite time of the year! This year, I wanted to do something different to ring in the holiday season,” said Mariah Carey, “My kids and I live for Roblox, and we couldn’t be more excited to be creating this festive metaverse experience for everyone!”
Although this is Mariah Carey’s first foray into the metaverse, it is not her first venture into Web3. In June, she announced her first NFT, which represented a boarding pass and the opportunity to meet and fly on a private jet to New York with her.
Singers and artists from all over the world have taken advantage of Web3’s capabilities through a number of initiatives. Ozzy Osbourne’s Ozzfest, for example, was hosted in the metaverse. Similarly, Paris Hilton held a Roblox metaverse New Year’s Eve party last year.