Nike and Adidas aren’t the only companies that have brought their historical rivalry to Web3; Coca-Cola and Pepsi have as well.
The two world-renowned beverage companies recently announced new non-fungible token (NFT) initiatives.
Coca-Cola is launching a series of FIFA World Cup NFTs generated by tracking the in-game movements of players in FIFA World Cup matches.
As a result, it created 10,000 NFTs refined in collaboration with GMUNK, a digital artist who previously worked with Nike and musician Grimes.
After signing up for an account, football fans around the world will be able to access the NFTs via the Crypto.com NFT platform.
Meanwhile, Pepsi has unveiled its Black NFT collection, which is centered on the original Pepsi Black ‘Zero.’
The NFT artworks are aimed at the tech-savvy younger generation and are inspired by numerous consumer interest areas such as dance, fashion, music, environment, social, and games.
The Pepsi Black NFTs will be distributed to winners of the #PepsiBlackeffect challenge on the Moj app’s, in which consumers are encouraged to “flaunt their swag and share their entries by tagging @pepsiindia with #PepsiBlackEffect,” a campaign that has already garnered 1.2 billion views.
The two initiatives presented here are just two of the many announced by Coca-Cola and Pepsi.
In addition to releasing a series of NFTs to mark International Friendship Day, Coca-Cola worked with Tafi to create an exclusive space-themed digital apparel collection to complement Samsung AR emojis.
Meanwhile, Pepsi released 1,893 generative NFTs last year to celebrate its birthday. Later this year, it unveiled a unique set of NFTs for attendees of its “Strength of a Woman Festival & Summit” and partnered with Billboard to release the Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection.