Non-fungible token (NFT) marketplace Magic Eden has revealed its integration into Honeyland, a mobile-centric blockchain strategy game where players take on the role of a “Beekeeper” managing their colony of Bees and Lands.
The integration facilitates the buying, selling, and trading of in-game digital assets in the form of NFTs, using Honeyland’s native currency, HXD.
As outlined in a press release dated November 30, the integration is set to go live early next month, marking a strategic move by Magic Eden to expand its influence within the gaming industry.
The announcement closely follows the recent launch of Honeyland 2.0, which introduces enhanced features aimed at elevating the overall gaming experience. Notably, the game is already accessible in 100 countries and can be downloaded from both Google Play and the App Store.
This development aligns with Magic Eden’s ongoing efforts to broaden its scope. Noteworthy initiatives include the recent beta release of its cross-chain wallet, promising collectors a seamless experience across Bitcoin, Solana, Ethereum, and Polygon.
In a separate venture, Magic Eden collaborated with Citizen Conflict a few weeks ago to introduce exclusive NFT playable characters. The limited-edition series, named “ZODIAC ‘Magic Angel,'” features the main in-game character, Zodiac, showcasing the marketplace’s commitment to innovative partnerships and unique offerings.