Pepsi, in collaboration with Mary J. Blige, announces a full three days of immersive programming to help uplift, amuse, and educate women in the Atlanta area and beyond at the first “Strength of a Woman Festival & Summit” during Mother’s Day weekend in Atlanta, Georgia.
Pepsi is co-presenting the entire weekend of festivities with Mary J. Blige and her team in order to amplify, spotlight, and support the talented – and underrepresented – voices of the community through events and activations inspired by the brand’s rich heritage in music and entertainment, as well as the brand’s most recent contributions to culture and community.
There is also mention of non-fungible tokens (NFTs) among the many activations.
Pepsi, after its first NFT launch last December, is now creating a curated set of unique NFTs exclusively for Summit attendees in collaboration with leading female artists Rachel Winter (Remarkable Women NFT collection), Shaylin Wallace (digital and graphic designer specializing in surreal art), Amber Vittoria (It’s Because You’re Pretty NFT collection), and Varvara Alay (Flower Girls NFT collection).
These NFTs, which are distributed as digital tokens known as Proof of Attendance Protocols (POAPs), are real works of art that honor the collaboration with the “Strength of a Woman” Festival and unashamed love for music.
Festival attendees will be able to secure these one-of-a-kind digital works of art, free on-site on Saturday, May 7 from 11 AM – 6 PM via digital kiosks.
Featured artists will also have selected works displayed at a gallery within The Gathering Spot on Saturday for festival attendees to explore, along with direct access to their public galleries and personal stores.
Additionally, Shaylin and Amber will join moderator Sian Morson for the “Empowering Marginalized Voices with NFTs” panel on Saturday from 4:00 – 4:30 PM to discuss web3, the digital art community, how their personal efforts and work can empower and amplify marginalized voices and provide a real-time tutorial of the POAPs.
