Lululemon, the Canadian athletic apparel retailer headquartered in Vancouver and founded in 1998, has filed trademark applications for “LULULEMON,” and its wave logo, expressing its intentions to enter the metaverse and embrace non-fungible tokens (NFTs).
According to the trademark applications, submitted to the U.S. Patent and Trademark Office, the company aims to provide:
- NFT + crypto trading;
- Metaverse retail stores featuring virtual goods;
- Metaverse exercise classes, physical training, and exercise instruction;
- Virtual goods, namely virtual clothing, footwear, headwear, yoga and athletic equipment, bags, and more for use in online worlds and virtual environments;
- An online marketplace for buyers and sellers of downloadable digital goods, virtual goods, or digitized assets authenticated by non-fungible tokens (NFTs).
The news was tweeted earlier today by metaverse trademark attorney Michael Kondoudis.
Lululemon has filed trademark applications for— Mike Kondoudis (@KondoudisLaw) May 10, 2022
▶️ Its wave logo
indicating plans for
✅NFT + crypto trading
✅Metaverse retail stores
✅Metaverse exercise classes
✅Virtual clothing, footwear, and athletic gear#NFTs #Metaverse #Web2 #Lululemon pic.twitter.com/0D1KPcJmuB
Lululemon is not the only fitness-focused company expressing its intent to enter the metaverse. Other big companies such as Nike, Champion, Under Armour, Adidas and more have already filled similar trademark applications.