Global technology and investment group e& has joined forces with Samsung to mark the debut of its digital world, e& Universe.
In a collaborative effort, Samsung is set to showcase its Galaxy Unpacked event within the e& Universe. This event is where Samsung reveals its latest lineup of products, spanning smartphones, tablets, and smartwatches.
Among the products to be unveiled within the e& Universe are the highly anticipated Galaxy Z Fold5 and Galaxy Z Flip5.
During this virtual event, participants will have the opportunity to pre-order their preferred Galaxy devices, securing exclusive pre-order perks. These perks include expanded storage, trade-in advantages, Samsung Rewards, and complimentary mobile accessories.
Back in 2022, e& made waves by introducing its pioneering virtual world, designed to redefine the customer journey. Nestled virtually on Mars, e& Universe has chosen Arcadia Planitia as its virtual venue, strategically chosen for its potential suitability for future habitation on the Martian surface.
Samsung has been at the forefront of embracing innovative Web3 technologies. Last year, Samsung unveiled Space Tycoon, a virtual platform enabling users to create, enjoy, and share games and experiences using Samsung Electronics products.
In February of this year, Samsung Germany and Ledger collaborated on a Web3-oriented initiative tied to the impending launch of the Samsung Galaxy S23. Additionally, in April 2023, Samsung made waves by introducing the “Uniquely Us” NFT collection as part of its recently launched “Samsung, My Way” campaign.
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