French sporting goods giant Decathlon is once again making waves in the non-fungible token (NFT) space, this time with the release of a digital collectible hunt game.
Dubbed “Rockrider Geocaching Game,” this interactive experience encourages participants to uncover limited-edition collectibles, restricted to just 1,000.
To engage in the game, players must activate their GPS, triggering an interactive map that reveals nearby digital collectibles and the quantity available at each location.
Once within approximately 50 meters of the specified GPS point, a brief animation signals players to collect their Rockrider NFT, which they can store securely in their digital wallet.
Players who discover at least one collectible gain entry to the Rockrider Community, unlocking a range of benefits. These perks include exclusive previews of upcoming collections, involvement in test missions to influence future products and collaborative opportunities with the Rockrider team.
The game operates on the Tezos blockchain, an open-source platform facilitating peer-to-peer transactions and supporting smart contracts.
This marks Decathlon’s second venture into the NFT domain and the second instance of harnessing the Tezos blockchain.
Last year, the company unveiled “Kipsta Barrio,” a collection of 2,008 Tezos-based NFTs in partnership with renowned French freestyler Séan Garnier.
