Club Mahindra, the primary brand under Mahindra Holidays & Resorts India Limited, an Indian hospitality company established in 1996, has unveiled its inaugural non-fungible token (NFT) series.
The collection comprises 25 NFT artworks portraying famous paintings that celebrate India’s top destinations, aiming to rediscover the nation.
Each NFT showcases animated depictions of Mahindra hotels throughout India, drawing inspiration from paintings by legendary artists like Vincent van Gogh, Pablo Picasso, Leonardo Da Vinci, and Edvard Munch, among others.
Among these NFT artworks, “Tranquil Elegance” pays tribute to Club Mahindra Naldehra resort, reimagined in the style of Da Vinci’s “Lady with an Ermine,” and “Artistic Odyssey” honors Club Mahindra Varca beach resort, inspired by Edvard Munch’s “The Scream.”
The collection was developed in partnership with TreasurePACK, a Web3 solutions company.
The limited-edition NFTs are already available for purchase on the ngageN NFT marketplace for ₹12,000 (Indian Rupees), approximately $144.
This marks another venture by a branch of the Mahindra Group into the world of Web3. Recently, Mahindra Lifespace introduced India’s first metaverse home-buying experience, allowing individuals to virtually explore and customize the interiors of prospective homes before purchase.