American multinational energy corporation Chevron has filed a new trademark application for its name and logo expressing its intention to enter the metaverse and delve into the space of non-fungible tokens (NFTs) and crypto.
Based on the trademark application, the company intends to offer virtual goods such as convenience store products, gas, fuel, lubricants and renewable energy products, as well as crypto-collectibles and non-fungible tokens (NFTs).
Besides that, the company plans to provide “Retail and online retail store services featuring convenience store products, gas, fuel, lubricants and renewable energy products.”
In addition, there is a plan to provide a platform that enables buyers and sellers to conduct the exchange of “downloadable multimedia files that include artwork, text, audio, and video relating to retail consumer goods, including convenience store products, gas, fuel, lubricants, and renewable energy products by non-fungible tokens (NFTs).”
The news comes from trademark attorney Michael Kondoudis, who shared it on Twitter.
Virtual fuels and renewables?— Mike Kondoudis (@KondoudisLaw) March 7, 2022
Chevron has filed a new trademark application for its name+logo signaling plans to offer:
a. NFTs + crypto-collectibles
b. virtual gas
c. virtual convenience store products
d. “virtual renewable energy products”#NFTs #Metaverse #Web3 pic.twitter.com/ScVItEtMfY
Chevron is following the footsteps of other big brands that have previously shown their intention to enter the metaverse by filing numerous trademark applications.
The businesses in question belong to various industries and sectors without distinction.
A few days ago, Conagra Brands filed trademark applications for “SLIM JIM” and “MEATAVERSE”, indicating its intention to enter the metaverse.
Likewise, San Diego-based male grooming company Manscaped filed a trademark application to provide virtual goods, including virtual hair trimmers, skincare products, cosmetics, and more.
Recently, also the American retail corporation CVS Pharmacy filed four trademark applications for CVS, CVS PHARMACY, CVS HEALTH, and the CVS heart logo, expressing its intention to enter the metaverse with virtual goods, including prescription drugs, health, beauty, and personal care products.