KEY POINTS
Netflix’s popular series Black Mirror has stepped into the realm of non-fungible tokens (NFTs) with the introduction of “Smile Club,” a multifaceted digital experience.
Inspired by the iconic “Nosedive” episode from Season 3, which delves into the perils of society’s obsession with validation, particularly through social media, the experience represents a collaboration between Animoca Brands’ subsidiary Pixelynx and Banijay Brands.
At the heart of the project are digital collectibles that grant holders exclusive access to special experiences and rewards.
Minted on the Base blockchain, the initial release features two main NFTs — the Smile Pass and Smile ID. While the former, a premium collectible, grants unlimited access to the Smile Club, the latter, a free collectible, offers limited access to it. Notably, the Smile Pass has already sold out, whereas the Smile ID started minting yesterday, with a current pause in the minting phase due to the discovery of a glitch.
Holders of these NFTs gain entry into the Smile Club, where they can engage in activities like character creation, completing quests, and earning points. The points they accumulate contribute to increasing their social score and unlocking various rewards.
The ultimate goal is for the project to evolve into a comprehensive digital platform, giving fans a chance to explore the Black Mirror series in a whole new dimension. The Smile Club project anticipates multiple releases and experiences as it evolves.
While this marks Black Mirror’s inaugural entry into the NFT space, the series has previously ventured into the metaverse. In November 2023, a collaboration between The Sandbox and Banijay introduced Black Mirror, along with Peaky Blinders, to the metaverse, offering fans immersive experiences.
