Armani Beauty is entering the Fortnite metaverse with a unique game experience called “Rewrite the Code.”
In the game, which is inspired by the men’s fragrance Armani Code Parfum, players race through maze-like speed runs, each focused on a distinct scent component from the parfum olfactive composition.
During the runs, players need to gather the numbers required to unlock the Armani Code building and the Armani Code Parfum bottle in order to “harness its magnetic power to put the world forward again.”
The game was released on September 26th, and it is supported by livestreams with players on YouTube, TikTok, and Twitch in the United States, United Kingdom, France, Spain, and Germany.
This innovative, immersive metaverse experience would enable the world-renowned brand to introduce its products to fans and strengthen its engagement with them.
