Animoca Brands recently acquired Azarus, a blockchain-based gaming platform, with the aim of bolstering Web3 gaming.
This acquisition will integrate Azarus’s technology into Animoca Brands’ portfolio, advancing Web3 developments in the gaming industry.
Established in 2018, Azarus operates on a “watch, play, and earn” model, allowing livestream viewers to turn into active participants.
Azarus’s innovative technology converts conventional livestreams into interactive gaming experiences with minimal changes to the stream’s underlying infrastructure, making it possible to incorporate overlay games on any livestream.
To get involved, users simply need to download Azarus’s browser extension and take part in a variety of games that automatically appear during livestreams. These games may include trivia quests where players can earn AzaCoin, the virtual currency within the Azarus ecosystem.
These points can then be used in the Azarus Store, which offers over 35,000 prizes, including video games like GTA and FIFA 23.
This innovative approach benefits both livestreamers and viewers, enabling the former to generate revenue during short breaks by integrating Azarus games and providing prizes for their audience.
While the price of the acquisition remains undisclosed, this integration aligns with Animoca Brands’ broader vision of establishing a player-centric economy where creators, gamers, and streamers have the power to manage and control their digital property rights.
Animoca Brands has consistently led the way in adopting new technologies and embracing Web3. Notably, the company signed a memorandum of understanding (MoU) with the Web3 financial app hi, accompanied by a $30 million investment in July.
In January, Animoca Brands also invested in Psychic VR Lab, a metaverse company specializing in virtual reality content creation.
