West Elm, the twenty-year-old company that sells modern furniture and home decor, has created its own virtual country in the metaverse.
The “West Elm Home Design” land is hosted on Roblox, a leading metaverse online gaming platform.
The West Elm Home Design metaverse experience includes:
- the West Elm Hub, which houses a furniture store, a coffee shop, and a retail boutique. Users can personalize virtual houses with over 150 products that have been reproduced to be almost comparable to the physical ones.
- the West Elm Neighborhood, wherein users can purchase design-forward houses and outfit them with West Elm furniture, lighting, garden, and decorative items. Users can also collect and wear West Elm-branded avatar accessories such as T-shirts, caps, and bags.
The virtual experience also includes design challenges and mini-games, obstacle courses, selfie-snapping features, and hangouts that reward users with tokens, prizes, and giveaways, all of which increase organic engagement.
Taking part in this Web3 initiative would enable the company to celebrate its design aesthetic with a new generation of users.