HUGO BOSS has teamed up with Web3 company Imaginary Ones to explore the metaverse and launch an NFT collection.
The HUGO x Imaginary Ones NFT collection, which will be released in November, features 1,001 3D animations titled ‘Embrace Your Emotions‘ (EYE).
The collection’s aim is to encourage people to connect with their emotions and to spread the idea that “all feelings – happy and negative – are valid and should be embraced.”
Six of the 1,001 NFTs will have unique characteristics. There are five characters that represent five common emotions: joy, sadness, fear, anger, and love.
On October 10, a special sixth character combining all five emotions will be auctioned, with 100% of the revenues benefiting Youth Aware of Mental Health (YAM), a school-based program for young people aged 13 to 17 that teaches and explores the topic of mental health.
NFT holders will get 10% off in the HUGO online store, and access to the Imaginary Ones’ staking ecosystem, including exclusive HUGO x IO merchandise, experiences, and content.
The NFT collection marks only the beginning of HUGO BOSS’ partnership with Imaginary Ones. To deepen connections with the community and clients, the next stage will be to explore metaverse experiences.