Visa introduces new crypto consulting services to help banks, among others, get started in crypto.
By leveraging its vast network of expert consultants, Visa intends to assist financial institutions eager to attract or retain customers with cryptocurrencies, retailers looking to participate in the NFT market, and central banks exploring digital currencies.
In particular, the crypto consulting services will serve to evaluate the crypto opportunity, develop practical strategies, and pilot new ideas and innovations such as crypto rewards programs and CBDC-integrated consumer wallets.
In a new report, called The Crypto Phenomenon: Consumer Attitudes & Usage, Visa found that “nearly 40% of crypto owners surveyed report they would be likely or very likely to switch their primary bank to one that offers crypto-related products in the next 12 months.”
“We’ve seen a material shift in our clients’ mindset in the last year, from a desire to explore and experiment with crypto, to actually building a strategy and product roadmap,” said Claudio Di Nella, Head, Visa Consulting & Analytics, Europe.