Titleist, an American brand of golf equipment, has submitted a trademark application to join the metaverse and non-fungible token (NFT) space.
According to the trademark application, which was filed with the USPTO on March 14, 2023, the company intends to offer virtual items — such as golf balls, golf bags, golf attire, golf equipment, and more — for use in virtual environments.
NFTs will be used to authenticate the digital items, according to the application.
Michael Kondoudis, a trademark attorney who specializes in Web3 filings, tweeted the news earlier today.
This is not the first time golf has been targeted for Web3; earlier last month, the PGA Tour and DraftKings collaborated to launch an NFT-based fantasy golf game, allowing players to collect digital cards, participate in contests, and earn prizes.
Last September, the PGA Tour also announced a partnership with Autograph, a Web3 brand co-founded by Tom Brady, to develop an NFT platform to offer digital collectibles featuring the world’s best PGA Tour golfers.
Nicklaus Companies and Soul Machines collaborated in December 2022 to develop an NFT collection honoring Jack Nicklaus, one of the greatest golfers of all time.