The PGA Tour, the world’s leading professional golf tour organizer, has entered the non-fungible token (NFT) market once more.
This time, the organization has joined together with sports betting company DraftKings to develop and launch an NFT-based fantasy golf game.
The game, dubbed “Reignmakers PGA Tour,” will enable fans to buy and collect digital cards depicting some of the best golfers of all time.
The first series of NFT cards, called “Genesis,” will be minted on the Polygon blockchain, with each NFT available in different levels of rarity; the collection is slated to be released on the DraftKings marketplace on March 6, 2023.
Pack drops, auctions, and the secondary market on DraftKings Marketplace will allow golf fans to build their own digital golfer card collection and take part in competitions.
The first contests will be held during the Players Championship, the annual golf tournament on the PGA Tour, during which million-dollar cash prizes will be awarded to players.
This is not the first time the world’s premier professional golf tour organizer has embraced Web3. PGA Tour filed trademark applications last May to enter the metaverse and the world of NFTs, and in September, it partnered with Autograph — the Web3 brand co-founded by Tom Brady — to launch an NFT platform.
Other than golf, many other sports are expanding into the digital sphere; this would, in fact, be DraftKings’ third endeavor, following the introduction of NFT-based fantasy games involving football and UFC.