Japanese sports company Mizuno has unveiled its first collection of non-fungible tokens (NFTs).
The Mizuno NFT collection focuses on three major sports that the brand has always supported: judo, football, and running.
The judo NFT series consists of three unique artworks showing the best judo athletes in the world. One represents and pays tribute to male athletes solely, one to female athletes only, and the third one to both.
The judo NFTs were created in partnership with artist Ryokke Draw, a freelance illustrator who specializes in martial arts illustrations.
The Running NFTs come in seven variations, each with the WAVE REBELLION PRO Mizuno model colored by one of the rainbow colors. The rainbow is reminiscent of the symbol of the Osaka Marathon — one of Japan’s largest city marathon events — for which Mizuno is an official sponsor.
The football NFT comes in three colors: white, azure blue, and black, all carrying different meanings: energy, color for players who shine under Qatar’s blue sky, and color that will not be dyed.
The Mizuno NFT collection is up for auction on the leading NFT marketplace OpenSea until March 31, with a starting bid price for each NFT of 0.3 or 0.5 ETH, or about $490 and $817, respectively.
Mizuno is the latest sports brand to enter the NFT space; other competitors such as Nike, Under Armour, Lululemon, and Adidas have already established their footprint in the industry by launching several Web3 initiatives.