Taco, an NFT loyalty automation app available on the Shopify App Store, has integrated its features with the Tezos blockchain.
The new blockchain joins the existing ones, Ethereum and Polygon. The app also supports Solana and Flow, but only by invitation as a Beta.
This means that Shopify merchants may now reward customers who have shown to be loyal customers, such as via total spend and product purchases, with branded Tezos NFTs, all without having to write any code using the Taco app.
The app also enables merchants to link utilities to NFTs and give holders with special benefits such as unlocking prices and products that merchants may previously lock and make available exclusively to NFT holders.
This would strengthen consumer relationships and enhance retention while also harnessing new technology.
The integration of the Tezos blockchain would broaden the App’s offering and attract a bigger audience of merchants who may choose to use specific blockchains.