The RTFKT x Nike AR Genesis Hoodie NFT is officially launching today, July 21.
It is the first hoodie in collaboration with Nike and its recently acquired Web3 fashion and collectible studio, RTFKT.
The NFT-issued hoodie is equipped with augmented reality (AR) technology to allow both Clone X avatars and real-life holders to wear it. The hoodie is futuristic in design, incorporating an NFC (Near Field Communication) chip that allows wireless connectivity between the hoodie and the digital asset.
RTFKT x Nike AR Hoodie 🕊✔ pic.twitter.com/XZp3225b76— RTFKT (@RTFKT) July 15, 2022
Owners of Nike’s Genesis hoodie may add AR features like virtual wings to their clothes using trackers and QR codes.
Holders of MNLTH NFT, Clone X and RTFKT x Nike Dunks Genesis CryptoKicks will first have access to the NFT hoodie.