Paris Hilton, known as the “Queen of the Metaverse,” is further solidifying her presence in the virtual realm with the introduction of a new venture named “Slivingland.”
The concept draws from Hilton’s popular catchphrase “Sliving,” a blend of “slay” and “live,” signifying the pursuit of one’s ideal life.
Developed through a partnership between Hilton’s brand, 11:11 Media, and metaverse developer Sawhorse Interactive, Slivingland finds its home within the Roblox metaverse.
The virtual space includes various features, including a nightclub setting, a music-themed mini-game, and virtual pet companions.
Moreover, participants will have the opportunity to partake in a photography challenge that grants them access to exclusive digital collectibles. These items will comprise unique Y2K fashion elements.
This initiative adds to Paris Hilton’s roster of endeavors in the Web3 realm. Earlier in May, she introduced an extensive collection of 5,555 avatars within The Sandbox metaverse.
Paris Hilton’s involvement extends to non-fungible tokens (NFTs) as well. In February 2022, she launched her first NFT collection “Paris: Past Lives, New Beginnings,” created in collaboration with Superplastic.
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