Italian luxury watchmaker Panerai is diving headfirst into the world of non-fungible tokens (NFTs) to revolutionize the customer experience and bolster product trustworthiness.
Starting October 3rd, Panerai will introduce NFT “passports” accompanying each watch purchase.
These digital passports will encode information about the sold timepiece, including its historical journey and digital identity, serving as solid proof of authenticity. NFTs will also empower buyers to trace their watch’s lifecycle.
Beyond data, NFT certificates come bearing substantial perks: holders will enjoy an extended international warranty, covering their watches for up to eight years.
Panerai’s visionary move stems from a strategic partnership with Arianee, a prominent Web3 company dedicated to helping brands in creating NFTs for their products.
Panerai follows in the footsteps of Casio, which recently ventured into the virtual realm with its Virtual G-SHOCK project. As part of the initiative, Casio issued 15,000 limited-edition NFT passes on the Polygon blockchain.
In 2022, Timex teamed up with Daz 3D to unveil a completely personalized, limited-edition watch collection, bundled with linked NFTs.
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