Lindt USA, the American subsidiary of Lindt, the Swiss chocolatier and confectioner founded in 1845, has joined the metaverse.
The initiative entails launching a 3D virtual store developed by ByondXR, a pioneer in metaverse retail and virtual experiences.
As soon as users enter the virtual store, they are greeted by the avatar of Ann Czaja, one of the legendary Lindt Master Chocolatiers.
Like a physical one, the metaverse store displays various chocolates, including boxes of Lindt chocolates, bars, and truffles, and even shows a chocolate fountain.
While touring the store, customers can pick their favorite chocolates, add them to the basket, and have them delivered to their home, just like they would when purchasing from an eCommerce site.
Besides the shopping experience, the metaverse space provides an educational spot, the Chocolate Lab, where visitors can learn fascinating facts about Lindt’s chocolate production process.
There’s also a virtual living room with floor-length windows that offer a stunning view of the wintry forest. When visitors arrive in the living room, they can play a memory game to receive a shopping discount.
“While there is no experience quite like entering one of our beautiful Lindt retail stores in person, our virtual store is a close second. We’re truly delighted to show it off,” said Patrick Diggelmann, Vice President of Retail and E-Commerce at Lindt USA.
In taking this step, Lindt follows other big chocolate brands. Mars’ M&M’s and Snickers brands submitted trademark applications in June to enter the metaverse and the world of non-fungible tokens (NFTs). M&M’s collaborated with Universal Music Group’s KINGSHIP virtual band to release three limited edition products in August.