Johnnie Walker, a Scotch whisky brand currently owned by global alcoholic beverage corporation Diageo, has announced its entry into the non-fungible token (NFT) market.
The whisky company has collaborated with the NFT marketplace BlockBar to make one of its most prestigious blends, The Blue Label, available as an NFT.
NFT holders will be able to redeem their NFT for the physical bottle, and primary buyers will also be able to vote on the design of the limited edition Johnnie Walker Blue Label, which will be designed by internationally renowned artist VANDYTHEPINK.
VANDYTHEPINK has already created a few designs for which NFT holders can vote. Among them are clouds, a symbol of progress, the royal fan, a symbol of wealth, and the bold dragon, symbolizing Johnnie Walker’s Blue Label’s bold, deep flavor.
Johnnie Walker NFT purchasers will also receive a token-gated entry to a VIP meet-and-greet with VANDYTHEPINK at V SCOPE Miami Beach on Friday, December 1st, 2022.
Each Johnnie Walker Blue Label NFT costs 0.31 ETH, or around $355. Early Access will be available on November 21, 2022, at 4:00 PM, followed by a general sale on November 22, 2022, at 4:00 PM.