The leading pharmaceutical industry company Johnson & Johnson has filed trademark applications for NEUTROGENA and AVEENO as a first step towards entering the metaverse and delving into non-fungible tokens (NFTs).
According to the trademark applications, the company intends to offer “virtual beauty, skin care, sun care, and cosmetics products.”
Furthermore, Johnson & Johnson plans to implement online retail services that will offer virtual goods and physical goods delivery, thereby mixing the virtual and real worlds.
The news comes from trademark attorney Josh Gerben, who tweeted, “Dry skin will not be a problem in the metaverse.”
Dry skin will not be a problem in the metaverse.— Josh Gerben (@JoshGerben) March 1, 2022
Johnson & Johnson has filed trademark applications for NEUTROGENA and AVEENO claiming an intent to offer virtual skin care products under the brands.#metaverse #web3 $JNJ #skincare pic.twitter.com/q8FD3ZfZlQ
With these trademark applications, Johnson & Johnson joins the list of corporate giants interested in entering the metaverse. Earlier this week, L’Oréal filed 17 trademark applications showing its interest in the metaverse and non-fungible tokens (NFTs).
Hence, it is a list that is destined to grow over time. As we move forward, we will see brands create innovative virtual worlds and experience a combination of virtual and real life.