Almost a year after announcing their collaboration, Getty Images and Web3 company Candy Digital are ready for the first release of their Exposure project: the ’70s Music & Culture collection.
The collection includes images from the Getty Images archives dating back to the ’70s — a period known for its music, women’s liberation, the ongoing fight for civil rights, new technology, and more.
The first drop, Volume 1 of the ’70s Music & Culture, comprises collections of pictures taken by six of their generation’s most talented photographers: Don Paulsen, David Redfern, Fin Costello, Richard Creamer, Steve Morley, and Peter Keegan.
Each collection includes 10 different digital collectibles, each featuring a unique iconic photograph. The Richard Creamer Collection: Stage Life, the David Redfern Collection: Into the Arena, and the Fin Costello Collection: Rock Icons are among the featured collections.
Volume 1 of the 70s Music & Culture collection will also feature 60 single-image digital collectibles highlighting renowned musicians such as Elvis, David Bowie, Stevie Nicks, The Rolling Stones, Jimi Hendrix, and others.
Individual collectibles and collections will be available for purchase on March 21, 2023, at 1 p.m. ET, for $200 and $25, respectively.
To commemorate the launch of this creative collaboration, Getty and Candy Digital are also giving photography and music fans the chance to mint their “It’s Time To Light The Lights” — a shot from 1935 turned into an NFT — for free until March 15.