eBay has teamed up with Notable Live, a virtual events-based platform, to enhance NFTs and provide sports fans with experiences that bring them closer to their favorite players.
Notable Live is a platform that mixes LIVE video interaction with event-like elements to provide fans with a more authentic, up-close connection with their favorite icons.
By partnering with eBay, Notable Live will bring NFTs and exclusive player merchandise to the e-commerce’s NFT marketplace.
Then, using the Notable Live platform, fans will be able to meet and interact with their favorite players, teams, and leagues both in virtual and in-person events.
Aside from entering into a multi-year commercial agreement, eBay was the leading investor in Notable Live’s recently completed Series A financing round.
Last June, eBay acquired KnownOrigin, one of the most innovative NFT marketplaces, as part of its tech-driven reimagining strategy, allowing collectors and artists to sell, buy, and trade NFTs on its e-commerce site. Last May, eBay also collaborated with OneOf to launch its first NFT series featuring record-breaking Canadian hockey legend Wayne Gretzky.
The company’s engagement in Web3 appears to be a strategy to reinvent its e-business and gain a competitive advantage over its key competitors, such as Amazon — which has lately begun to become engaged as well, as some reporters stated it would debut its NFT initiative soon.